WooCommerce development
New functionality and thoughtful storefront improvements built around the way you sell.
- Custom plugins and checkout logic
- Product, cart, account, and admin UX
- Payment, shipping, and vendor integrations
WooCommerce development + ecommerce systems
I make online stores work better.
I help small ecommerce teams fix stubborn WooCommerce problems, automate time-consuming work, and build practical features that make the business easier to run.
- WooCommerce
- WordPress
- Custom plugins
- Operations automation
Ecommerce systems
01—03
01
Storefront
Products, checkout, accounts
02
Operations
Orders, pricing, fulfillment
03
Connections
Plugins, APIs, automation
Business problem
Working system
Built from inside ecommerce.
A good fit if your store is growing faster than your systems.
You need someone who can understand the business problem, trace it through WordPress and WooCommerce, and deliver a solution your team can actually use.
What I do
Practical help for the messy middle of ecommerce.
Not every project needs a rebuild. Often the highest-value work is fixing the friction that slows down customers, staff, or growth.
Debugging and rescue work
Clear diagnosis and careful fixes for stores with errors, broken workflows, or brittle customizations.
- PHP errors and plugin conflicts
- Checkout and order-flow issues
- Safe upgrades and technical cleanup
Ecommerce operations automation
Replace spreadsheets, copying, and repetitive admin work with dependable tools and connected workflows.
- Catalog and pricing workflows
- Order, quote, and fulfillment tools
- APIs, imports, exports, and reporting
Performance and conversion
Targeted improvements that make the store faster, clearer, easier to find, and easier to buy from.
- Performance and Core Web Vitals
- Technical and on-page SEO
- Product-page and funnel improvements
The operator advantage
Code is only useful when it improves the business.
I’ve spent 7+ years helping operate three ecommerce stores, so I understand the unglamorous parts too: catalog data, pricing, vendor rules, freight, customer service, and the daily edge cases that generic builds miss.
I ask what happens after launch.
Who maintains the data? What breaks when an order is unusual? How does the team know the workflow succeeded?
I keep the solution proportional.
A focused fix beats a grand rebuild when it solves the right problem faster and with less risk.
I communicate in business terms.
You get a clear explanation of the issue, the tradeoffs, and what changed—without a fog of developer jargon.
Ways to work together
Start with the size of help you need.
Diagnostic
For a stubborn issue or unclear project. I investigate, identify the real constraint, and map the most sensible next step.
Describe the problem →Focused project
For a defined fix, feature, integration, or automation. We agree on the outcome, scope, and handoff before work begins.
Start a project →Ongoing partner
For teams that need a dependable technical partner to maintain, improve, and extend the store over time.
Talk about support →
How it works
Clear from problem to handoff.
Tell me what’s happening
Share the goal, the pain point, and any useful context. You do not need to arrive with a technical specification.
I investigate and scope it
I confirm what is known, surface risks and dependencies, and recommend a practical path forward.
I build and verify
The work is implemented carefully and checked against the actual business outcome—not just whether the code runs.
You get a clean handoff
You know what changed, how to use it, and what to watch after launch.
Start a conversation
What’s getting in the way?
Tell me what you’re trying to accomplish and where the store is fighting you. I’ll review it and reply with a useful next step.
No polished brief required. A plain-English description is enough.